Australian wine is the darling of the UK with its big, powerful reds and rich, oaky whites - all bursting with fruit and always of consistent quality suggesting their growth in popularity over
recent years within the UK.
Australia helped to introduce the consumer to grape varietals which are now increasingly recognised and demanded by wine lovers wishing to experiment and develop their
taste in wines. Brand recognition is high and inspires confidence with consumers who are more than willing to move above the £3.99 per bottle off trade retailer price point.